TVs see the deepest Black Friday discounts of any tech category. This guide covers what TV deals to expect in November 2026, historical pricing patterns, and how to spot real discounts.
Expected Black Friday 2026 TV Pricing
Based on 2024 and 2025 historical patterns:
OLED TVs
Model
MSRP
Black Friday 2026 (expected)
Discount
LG C4 OLED 65"
$1,599
$999-1,199
25-37%
LG C4 OLED 77"
$2,799
$1,899-2,299
18-32%
Sony A95L QD-OLED 65"
$2,999
$2,199-2,499
17-27%
Samsung S95D QD-OLED 65"
$2,799
$1,999-2,299
18-29%
LG G4 OLED 65"
$2,499
$1,799-1,999
20-28%
Mini-LED / Premium LCD
Model
MSRP
Black Friday 2026 (expected)
Discount
Samsung QN90D Neo QLED 65"
$1,799
$999-1,199
33-44%
Sony Bravia 9 65"
$2,499
$1,599-1,899
24-36%
TCL QM85 65"
$1,499
$799-999
33-47%
Hisense U7N 65"
$999
$599-699
30-40%
Budget 4K TVs
Model
MSRP
Black Friday 2026 (expected)
Discount
TCL Q7 65" QLED
$899
$499-599
33-44%
Hisense U6N 65"
$749
$449-549
27-40%
Vizio M-Series 65"
$599
$399-499
17-33%
Historical accuracy: TV pricing follows reasonably predictable patterns. Expect deals within 5-10% of these ranges.
Best Black Friday TV Buys by Use Case
Best Overall OLED Deal: LG C4 OLED 65"
Expected $999-1,199 (from $1,599 MSRP).
Why best deal:
Best-selling OLED of 2025 ranked by reviewers
4 HDMI 2.1 ports (vs 2 on competitors)
Excellent for: movies, gaming, sports
7-year support cycle from LG
Strategy: Available at multiple retailers. Compare Best Buy, Amazon, Costco for in-store pickup options.
Best Mini-LED Deal: Samsung QN90D Neo QLED 65"
Expected $999-1,199 (from $1,799 MSRP).
Why for bright rooms: Mini-LED brightness handles ambient light better than OLED. For living rooms with windows: Mini-LED is the right choice.
Best Budget Deal: TCL Q7 65" QLED
Expected $499-599 (from $899 MSRP).
Why best budget: For bedrooms, secondary rooms, or budget-focused users — TCL Q7 at $549 is exceptional value. Full 4K HDR with good picture quality.
Best 77"+ Deal: LG C4 OLED 77"
Expected $1,899-2,299 (from $2,799 MSRP).
Why 77"+: Living room-sized OLED at sub-$2,000 only possible during Black Friday. Premium for typical 65" + size jump is significant.
TV Sizing Strategy
Before buying any TV, ensure correct size for your room:
[What TV Size Do I Need? Complete Room-by-Room Guide for 2026](/blog/what-tv-size-do-i-need-2026) covers this in detail.
1. Black Friday/Cyber Monday (November): 25-45% off MSRP — best of year
2. Super Bowl Sunday (February): 15-30% off — second best
3. Memorial Day (May): 10-25% off
4. July 4th: 10-25% off
5. New Model Year Transition (September): 30-50% off outgoing models
Strategy for new models: Wait for July-August release date confirmations, then watch for September-October clearance on outgoing models.
When to Skip Black Friday
Skip if: You need TV immediately and can't wait. Otherwise, Black Friday is the right time.
What to Look For in a Black Friday TV
Specifications That Matter (2026)
OLED selection:
HDMI 2.1 ports (4 ideal for gaming + sources)
Dolby Vision (LG, Sony) or HDR10+ (Samsung)
Smart TV OS quality (LG webOS > Samsung Tizen > Roku)
Refresh rate: 120Hz native standard
Mini-LED selection:
Backlight zones (more zones = better contrast)
Peak brightness (1000+ nits for HDR)
Cooling/heat management
Color accuracy
Sales Strategies
Best buy timing:
6:00 AM Black Friday: Doorbusters at Best Buy stores
9:00 PM Thanksgiving Day: Online deals begin
12:01 AM Black Friday (online): Best stock for popular items
Pricing protection:
Costco: 90-day price drop refund
Best Buy: 30-day price match
Amazon: 30-day price drop refund
For premium TVs: buy from Costco when possible — 90-day price drop refund + extended warranty included.
Common Black Friday TV Mistakes
1. Buying biggest TV available: 75" in a room sized for 55" is worse than 55" optimal. Match size to room.
2. Off-brand "OLED" claims: Verify panel type. Real OLED comes from LG Display or Samsung. Cheap "OLED-like" TVs use LED backlight tricks.
3. Missing the smart TV OS: Hardware lasts 5-10 years; software gets neglected. LG webOS and Sony Google TV have best long-term support.
4. Ignoring HDR support: All premium TVs support HDR; not all do well. Dolby Vision (LG, Sony, TCL) is the best implementation. Samsung uses HDR10+ (less widely supported).
5. Skipping calibration: Out-of-box TV settings are designed for showroom display. Spending 30 minutes calibrating produces dramatically better picture.
Audio Considerations
Black Friday TV purchases often pair with audio upgrades:
[Best Soundbars in 2026](/blog/best-soundbars-2026) — Pair with new TV
[Best Soundbars Under $300](/blog/best-soundbars-under-300-2026) — Budget audio
[Best Home Theater Speakers in 2026](/blog/best-home-theater-speakers-2026) — Full system
Black Friday soundbar discounts typically 30-50% off MSRP.
Setup and Calibration
After purchasing your Black Friday TV:
Initial Setup (30 minutes)
1. Connect via HDMI 2.1: Use included Premium High-Speed cable
2. Configure Smart TV OS: Sign into streaming accounts
4. Verify Dolby Vision/HDR10+ activation in streaming apps
Related Reading
[Best OLED TVs in 2026](/blog/best-oled-tvs-2026) — LG C4 vs Sony A95L
[Best TVs for PS5 and Xbox Series X in 2026](/blog/best-tvs-for-ps5-xbox-2026) — Gaming TV
[Ultimate Home Theater Guide 2026](/blog/ultimate-home-theater-guide-2026) — Complete setup
The Bottom Line
Best Black Friday 2026 TV deals expected:
OLED: LG C4 65" at $999-1,199 (37% off)
Mini-LED: Samsung QN90D 65" at $999-1,199 (44% off)
Budget: TCL Q7 65" at $499-599 (44% off)
Premium: Sony A95L 65" at $2,199-2,499 (27% off)
Black Friday is the right time to buy premium TVs — 30-40% off MSRP is genuine value. For users buying first 4K TV: budget tier offers exceptional value. For OLED upgrades: LG C4 is the sweet spot.
Perguntas frequentes
What is the best Black Friday TV deal expected in 2026?
LG C4 OLED 65" at $999-1,199 (from $1,599 MSRP). Best-selling OLED with 4 HDMI 2.1 ports, Dolby Vision, excellent for movies and gaming. For Mini-LED: Samsung QN90D 65" at $999-1,199. For budget: TCL Q7 65" at $499-599. All expected at multiple major retailers.
How much can I save on TVs on Black Friday?
OLED TVs: 25-37% off MSRP typical. Mini-LED: 30-44% off. Budget 4K TVs: 33-44% off. Premium ($2,000+ TVs): 17-32% off. Best discounts come on mid-range premium products like LG C4 OLED 65" and Samsung QN90D Neo QLED 65". Budget TVs (TCL, Hisense) see deepest percentage discounts.
OLED or Mini-LED for Black Friday 2026?
OLED for dark rooms, movie watching, gaming on HDR content. Best deal: LG C4 65" at expected $999-1,199. Mini-LED for bright rooms, ambient light tolerance, daytime viewing. Best deal: Samsung QN90D 65" at expected $999-1,199. Match TV technology to room conditions, then pick based on price.
A equipa editorial da VersusMatrix avalia produtos usando o nosso motor de pontuação alimentado por IA combinado com pesquisa prática sobre especificações, avaliações de utilizadores e benchmarks de especialistas. O nosso objetivo é fornecer comparações objetivas e baseadas em dados para ajudar os consumidores a tomar decisões de compra mais inteligentes.