Should You Buy an OLED TV Now or Wait Until Black Friday 2026?
OLED TV buying timing guide — when to buy in 2026, when to wait, and the price patterns to watch across LG, Sony, and Samsung.
OLED prices follow a predictable annual pattern. Here's when to buy in 2026.
OLED price cycle
- March-May: New models launch at MSRP. Worst time to buy current year.
- June-August: Mid-summer price drops on outgoing models. Good for previous year.
- September-October: Prices stabilize. Wait for November.
- November (Black Friday week): Annual low. Best time to buy.
- December-January: Stock dwindles, prices rise slightly.
When to buy NOW
- Your TV broke and you need a replacement
- You found a clearance on last year's model (often -40%)
- You want a small size (42-48") where holiday discounts are smaller
When to WAIT for Black Friday
- You want 65" or 77" — these see the deepest holiday discounts