Best Black Friday TV deals expected in 2026 — OLED, Mini-LED, and budget 4K picks with historical pricing analysis.
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TVs see the deepest Black Friday discounts of any tech category. This guide covers what TV deals to expect in November 2026, historical pricing patterns, and how to spot real discounts.
Based on 2024 and 2025 historical patterns:
| Model | MSRP | Black Friday 2026 (expected) | Discount |
|---|---|---|---|
| LG C4 OLED 65" | $1,599 | $999-1,199 | 25-37% |
| LG C4 OLED 77" | $2,799 | $1,899-2,299 | 18-32% |
| Sony A95L QD-OLED 65" | $2,999 | $2,199-2,499 | 17-27% |
| Samsung S95D QD-OLED 65" | $2,799 | $1,999-2,299 | 18-29% |
| LG G4 OLED 65" | $2,499 | $1,799-1,999 | 20-28% |
| Model | MSRP | Black Friday 2026 (expected) | Discount |
|---|---|---|---|
| Samsung QN90D Neo QLED 65" | $1,799 | $999-1,199 | 33-44% |
| Sony Bravia 9 65" | $2,499 | $1,599-1,899 | 24-36% |
| TCL QM85 65" | $1,499 | $799-999 | 33-47% |
| Hisense U7N 65" | $999 | $599-699 | 30-40% |
| Model | MSRP | Black Friday 2026 (expected) | Discount |
|---|---|---|---|
| TCL Q7 65" QLED | $899 | $499-599 | 33-44% |
| Hisense U6N 65" | $749 | $449-549 | 27-40% |
| Vizio M-Series 65" | $599 | $399-499 | 17-33% |
Historical accuracy: TV pricing follows reasonably predictable patterns. Expect deals within 5-10% of these ranges.
Expected $999-1,199 (from $1,599 MSRP).
Why best deal:
Strategy: Available at multiple retailers. Compare Best Buy, Amazon, Costco for in-store pickup options.
Expected $999-1,199 (from $1,799 MSRP).
Why for bright rooms: Mini-LED brightness handles ambient light better than OLED. For living rooms with windows: Mini-LED is the right choice.
Expected $499-599 (from $899 MSRP).
Why best budget: For bedrooms, secondary rooms, or budget-focused users — TCL Q7 at $549 is exceptional value. Full 4K HDR with good picture quality.
Expected $1,899-2,299 (from $2,799 MSRP).
Why 77"+: Living room-sized OLED at sub-$2,000 only possible during Black Friday. Premium for typical 65" + size jump is significant.
Before buying any TV, ensure correct size for your room:
[What TV Size Do I Need? Complete Room-by-Room Guide for 2026](/blog/what-tv-size-do-i-need-2026) covers this in detail.
Quick rule: Screen size diagonal × 2-3 = optimal viewing distance.
1. Black Friday/Cyber Monday (November): 25-45% off MSRP — best of year
2. Super Bowl Sunday (February): 15-30% off — second best
3. Memorial Day (May): 10-25% off
4. July 4th: 10-25% off
5. New Model Year Transition (September): 30-50% off outgoing models
Strategy for new models: Wait for July-August release date confirmations, then watch for September-October clearance on outgoing models.
Skip if: You need TV immediately and can't wait. Otherwise, Black Friday is the right time.
OLED selection:
Mini-LED selection:
Best buy timing:
Pricing protection:
For premium TVs: buy from Costco when possible — 90-day price drop refund + extended warranty included.
1. Buying biggest TV available: 75" in a room sized for 55" is worse than 55" optimal. Match size to room.
2. Off-brand "OLED" claims: Verify panel type. Real OLED comes from LG Display or Samsung. Cheap "OLED-like" TVs use LED backlight tricks.
3. Missing the smart TV OS: Hardware lasts 5-10 years; software gets neglected. LG webOS and Sony Google TV have best long-term support.
4. Ignoring HDR support: All premium TVs support HDR; not all do well. Dolby Vision (LG, Sony, TCL) is the best implementation. Samsung uses HDR10+ (less widely supported).
5. Skipping calibration: Out-of-box TV settings are designed for showroom display. Spending 30 minutes calibrating produces dramatically better picture.
Black Friday TV purchases often pair with audio upgrades:
Black Friday soundbar discounts typically 30-50% off MSRP.
After purchasing your Black Friday TV:
1. Connect via HDMI 2.1: Use included Premium High-Speed cable
2. Configure Smart TV OS: Sign into streaming accounts
3. Update firmware: Critical for new TV models
4. Pair sound system: Soundbar via HDMI ARC/eARC
5. Set picture mode: Cinema or Movie (not Vivid)
1. Disable motion smoothing ("Auto Motion Plus" / "TruMotion" / "MotionFlow")
2. Enable Game mode for console gaming
3. Set local dimming to High or auto
4. Verify Dolby Vision/HDR10+ activation in streaming apps
Best Black Friday 2026 TV deals expected:
Black Friday is the right time to buy premium TVs — 30-40% off MSRP is genuine value. For users buying first 4K TV: budget tier offers exceptional value. For OLED upgrades: LG C4 is the sweet spot.
Consumer Electronics & Smart Home Editor
Alex Carter has spent over 8 years testing and reviewing consumer electronics, with a focus on smart home gadgets, home appliances, and everyday tech. Before joining VersusMatrix, Alex wrote for sever...